it is common practice among some ISPs to rate limit ICMP traffic. This can give the illusion of packet loss when there is in fact no loss.
To determine if the loss you’re seeing is real or due to rate limiting, take a look at the subsequent hop. If that hop shows a loss of 0.0%, then you can be pretty sure that you’re seeing ICMP rate limiting and not actual loss.
If the loss continues for more than one hop, than it is possible that there is some packet loss or routing issues. But you should consider that rate limiting and loss can happen concurrently. In this case, take the lowest percentage of loss in a sequence as the actual loss.